YouTube is widely regarded as one of the best audiovisual content platforms for decades. It offers flexibility, connectivity, and high pay compared to its alternatives. Thus, it is popular among both influencers and marketing professionals/organizations.
Right now, there are millions of YouTube channels worldwide; however, not all of them receive the huge hits that they may have the potential to achieve. The cutthroat competition and fickle-minded viewers increase the difficulty of reaching such goals.
This is a guide on how to grow a YouTube Channel In 2024. This guide would provide probable paths for you to become a YouTube star/influencer. It contains six major topics, constituting guidelines along with detailed explanations. Hopefully, they would be perfect to aid in growing your YouTube channel.
YouTube SEO
When your videos are of higher quality, bring lots of watch time, and have an engaging and active viewership, YouTube indirectly rewards you by increasing the chances of your videos popping up in the algorithm. This is when you start getting that blast off for the growth of your channel, but how do we construct the base for its launch? It is by understanding the algorithm and controlling it. There are two things you ought to do to align with the algorithm.
- Extensive keyword research – There are two types of keywords that you have to utilize – seed keywords and low-competition keywords. Seed keywords convey the broad topic of the video, and low-competition keywords are those specific words that differentiate your content from others.
- Proper placement of keywords – Utilize the keywords optimally by positioning them strategically in your title, thumbnail, video content, and description to bring more attention to your videos.
Video Making
The growth of your YouTube channel depends highly on the quality of your videos. If these videos do not meet the expectations of viewers, it would leave a negative impact on your channel. YouTube only cares about the watch time that your channel generates, as its end goal is to keep people from using the YouTube app so that they can generate more revenue from ads.
So, the first thing to do is optimize the length of your videos, they should be 10 minutes or longer. This is to be accompanied by quality content of the video to keep your viewers glued. The first 15 seconds of a YouTube video are the most influential part of it, as an uninterested viewer can always swipe away. It is recommended to crop out any fluff in this period and rather have a direct and simple intro.
To ensure that your viewer doesn’t get overstated, B rolls aid in distracting the audience and provide relaxation. These B rolls can also be a signature mark in your videos, making your content more lively. These steps would act to impress YouTube aiming that it would help boost your channel’s growth and increase your viewer retention.
Engagement
Engagement with viewers not only brings your channel into the good books of YouTube directly but also makes your viewers loyal subscribers who wish to interact more with your content.
To increase engagement-
- Hold polls, questionnaires, giveaways, etc.
- Ask the audience for their opinions on certain matters
- Take advice and reply to comments to increase interaction
Engaging with your audience generates more watch time, making YouTube reward the channel by recommending it to millions. It also makes your viewers anxious to watch your follow-up videos to see your thoughts on the discussed matters. This is also the principle that contributes to turning your viewers into subscribers.
Secondary Elements
The title, description, thumbnail, and tags fall under the category of secondary elements. They act as boosts and attention seekers to increase the click-through rates of videos. The following is the most suitable way of using them selectively.
- Title – Title is the heading of the video and is one of the first things that catch the eye of the viewer. It must contain keywords and correspond to the content of the video.
- Description – Description is the written material about the content of the video and its constitutes. It must contain a narrative comprising keywords and points from the video.
- Thumbnail – Thumbnail is yet another alluring part of the video and should be attractive with a direct message relating to the content of the video.
- Tags – Tags help with the algorithm and should be broad tags related to the content.
Multi-platform Posting
You can grow your channel on YouTube on its own; however, posting your video on other social media sites helps redirect more attention towards your channel. Platforms like Facebook and LinkedIn are highly influential for you to form connections with other content makers and aim towards collaborations in the future. Meanwhile, you can promote your videos and engage with your followers more on platforms like Instagram and Twitter by posting small clips or snippets while encouraging the viewers to watch the full video on YouTube. By increasing your popularity on multiple platforms, you and your channel become easy to find and form a unique image. Thus, your popularity on social media supplements your YouTube growth.
Paid Promotion
You may opt for paid promotion, based on a budget to promote your videos and channel using advertisements, direct messaging, and automation. Google Ads are the best approach for this kind of promotion. These are the steps that you need to take to begin promotion using Google Ads-
- Make a Google Ads account in the YouTube paid promotions section.
- Select the videos you want to promote and enter an alternative title and description (optional).
- Select the region or country where you want your ad to be active.
- Decide on a budget and select the number of days you want the ad to be active.
After the allotted time has ended, you can check the number of views your ad received and how many people decided to watch your videos and subscribe to the channel from the ad. This method is comparatively quicker than other methods.
Now, we are done with the guide, leaving you prepared to set off on your YouTube conquest with all the right tools in hand and the right strategies in mind.